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EFFICIENT BUSINESS MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD. NGWO)

ABSTRACT

 

Business organizations in Nigeria have failed to realize the role a good business management strategy has in business dealings.  This is probably because they do not understand the concept of business management and necessary tool for promoting them.

 

Business management, in fact goes beyond attractive products or reminding quality service, advertising paying good salary and so on.  It pervades every aspect of a business concern from the least workers personality to the dialing within the organization and with larger society.

In the fact of the dynamics of our society, especially in the business world, brought about by technology, companies are faced with stiff competition that maintaining a competitive edge requires aggressive strategies.  One of such strategies is efficient business management and promotion.

 

The focus on this research work was to determine the strategies that could be employed to build and promote business management efficiently and enhance profit margins of an organization.  A case study of Phinomar Nigeria Limited, Ngwo was therefore undertaken.

 

The finding revealed that:

a. Phinomar Nigeria Limited has a lay down business management strategy though not effectively managed.

b. Strategies employed to promote corporate image are limited.

c. Response to Phinomar products is fairly high, hence it can be said to be profitable.

d. Employee welfare and work environment need improvement.

e. Phinomar needs to increase the scope of its social responsibility.

f. Phinomar need a well managed corporate image which should be reviewed periodically for improvement.

g. Customers’ response to Phinomar product is high.

h. Communication among workers in Phinomar Nigeria Limited is not adequate.

i. Phinomar Nigeria Limited lays emphasis on public relations.

 

 

TABLE OF CONTENTS

 

Cover page

Title page

Approval page

Dedication

Acknowledgment

Abstract

List of tables

Table of contents

 

CHAPTER ONE – INTRODUCTION

1.1 Background of the study

1.2 Statement of the study

1.3 Purpose of the study

1.4 Scope of the study

1.5 Significance of the study

1.6 Limitations of the study

1.7 Research question

1.8 Research hypothesis

1.9 Definition of terms

Reference

 

CHAPTER TWO – LITERATURE REVIEW

2.1 Meaning and history of business management

2.2 Different views and opinions about business management

and organization profitability

2.3 Different approach to business management

2.4 Business management at Phinomar Nigeria ltd

References

 

CHAPTER THREE – RESEARCH DESIGN AND METHODOLOGY

3.1 Research design

3.2 Area of the study

3.3 Population of the study

3.4 Sample and sampling procedures / techniques

3.5 Instrument for data collection

3.6 Validation of the instrument

3.7 Reliability of the instrument

3.8 Methods of data collection

3.9 Methods of data analysis

Reference

 

CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.1 Presentation and analysis of data

4.2 Testing of hypothesis

4.3 Summary of results

 

CHAPTER FIVE – DISCUSSION, RECOMMENDATIONS AND CONCLUSIONS

5.1 Discussion of result findings

5.2 Conclusions

5.3 Implication of the research findings

5.4 Recommendations

5.5 Suggestions for further research

BIBLIOGRAPHY

 

 

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