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THE ROLE OF COMMUNICATION IN ENHANCING WORK EFFECTIVENESS OF AN ORGANIZATION
ABSTRACT
Communication is one of the most important levers of management that a company can implement for the formation of teams and achieving valuable performance. Communication and management are complementary disciplines and strong business elements for success. Management skills are essential in a business, but all equally important are those relating to the rules for the communication and the way in which a manager knows how to interact with his staff. Being manager not only means to rein in business, but mostly means knowing to coordinate a team, leadership skills and most of all, communicate.
KEYWORDS: business communication, organizational communication, work productivity