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ATTITUDE OF BUSINESS STUDENTS TOWARDS MARKETING IN SELECTED COLLEGES OF EDUCATION IN NIGERIA

ABSTRACT:

 

This work discusses attitude of business students towards marketing in selected colleges of education in Nigeria. A hundred and twenty questionnaires were shared amongst business students from selected colleges of education in Nigeria. Interviews and surveys were also conducted.

 

Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.

 

It was observed therefore that attitude of business students towards marketing is significantly positive. Also,there is a positive relationship between business students and marketing in selected colleges of education.

TABLE OF CONTENT:

 

CHAPTER ONE

INTRODUCTION

1.1  Background of the Study

1.2  Statement of the Research Problem

1.3  Objectives of the Study

1.4  Significance of the Study

1.5  Research Questions

1.6  Research Hypothesis

1.7  Conceptual and Operational Definition

1.8  Assumptions

1.9  Limitations of the Study

 

CHAPTER TWO

LITERATURE REVIEW

2.1  Sources of Literature

2.2  The Review

2.3  Summary of Literature Review

 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1  Research Method

3.2  Research Design

3.3  Research Sample

3.4  Measuring Instrument

3.5  Data Collection

3.6  Data Analysis

3.7  Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1  Data Analysis

4.2  Results

4.3  Discussion

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

5.1  Summary

5.2  Recommendations for Further Study

Bibliography

 

 

 

 

 

 

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7 years ago 0 Comments Short URL

Author: daniel

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