Call us Now for Inquiries on 08168759420 and 08068231953

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

ABSTRACTPromotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.  Current, NASCO household products are market leaders in most part of the country .  this study reveals the extent to which advertising is considered a central in delivering the company’s corporate  objectives.  The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) is chosen for this study.  In addition the following hypothesis have been tested and proven in this project:Ho: Advertising is insignificant in the new product development and marketing process especially in NASCO group of companies Jos. H1  Advertising is significant in the new product development and marketing process especially in NASCO group of companies Jos.  Based on the test carried out  using the chi-square techniques the calculated x2 hypothesis has a higher rating of 15.3, than the tabulated value and thus H1 is accepted.  The study further found that despite the important role of advertising in influencing customer purchase decision on NASCO products, the over reliance on TV commercial advertising is not ultimate as other advertising media are also important in a competitive marketing environment like Nigeria.  It is thus, recommended that urgent steps must be taken to asses media preferences of consumers with a view to adopting other effective media strategy for the company.


TABLE OF CONTENT

Title page         –       –       –       –       –       –       –       –       –       –       – i

Declaration      –       –       –       –       –       –       –       –       –       -ii

Approval page  –       –       –       –       –       –       –       –       –       -iii

Dedication       –       –       –       –       –       –       –       –       –       -iv

Acknowledgement    –       —     –       –       –       –       –       –       -v

Abstract   –       –       –       –       –       –       –       –       –       –       – vi

Table of content.      –       –       –       –       –       –       –       –       – vii

 

CHAPTER ONE

1.0      Introduction     –       –       –       –       –       –       –       –       – 1

1.1   statement of problem       –       –       –       –       –       –       – 2

1.2      Objective of study    –       –       –       –       –       –       –       – 3

1.3      Significant of study –       –       –       –       –       –       –       – 4

1.4      Scope of the study   –       –       –       –       –       –       –       – 4

1.5      Limitation of the study     –       –       –       –       –       –       – 5

1.6      Statement of hypothesis  –       –       –       –       –       –       – 6

1.7      Defination of terms and concepts.  –        –       –       –       –       – 7

 

CHAPTER TWO

2.0      Review of related literature      –       –       –       –       –       – 10

2.1   defination and concept of advertising      –       –       –       – 10

2.2      Concept of advertising     –       –       –       –       –       –       – 12

2.3      The proportion of income to be allocated for advertising a product. –       –        –       –       –       –       –       –       –       –  15

2.4      What is a new product     –       –       –       –       –       –       –  18

2.5      Classification of new product           –       –       –       –       — 19

2.6      Why the need for new product                 –       –       –       –       –  21 –       –

 

CHAPTER THREE

3.0      Research methodology     –       –       –       –       –       –       –  25

3.1   defination of target population and sample size –    –       –  25

3.2      Defination of collected methods –    –       –       –       –       –  26

3.3      Primary data (a) the questionnaire

(b) personal interview –       –       –       –  –      26

3.4      Statement of hypothesis  –       –       –       –       –       –       –  29

3.5      Description of data analysis procedures  –       —     –       –  30

 

CHAPTER FOUR :Presentation And Analysis

4.0      Introduction     –       –       –       –       –       –       –       –       –  32

4.1   data analysis   –       –       –       –       –       –       –       –       –  33

4.2      Oral interview analysis    –       –       –       –       –       –       –  40

4.3      Analysis of management questionnaire   –       –       –       –  41

 

CHAPTER FIVE

5.0      Introduction     –       –       –       –       –       –       –       –       – 49

5.1   Discussion of result         –       –       –       –       –       –       –       – 49

5.2   Test Of Hypothesis           –       –       –       –       –       –       – 51

5.2      Comment on the result of analysis  –       –       –       –       – 57

 

CHAPTER SIX

6.0      Introduction     –       –       –               –       –       –       –  59

6.1   summary —     –       –       –       –       –       –       –       – 59

6.2      Conclusion –    –       –       –       –       –       –       –       – 60

6.3      Recommendation.    –       –       –       –       –       –       – 61

Bibliography    –       –       –       –       –       –       –       – 64

Appendix 1      –       –       –       –       –       –       –       – 65

Appendix 2      –       –       –       –       –       –       –       – 70

 

CHAPTER ONE

1.0      INTRODUCTION

In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through whatever means can  deliver its message to recipient or receiver in a way and manner that the receiver will receive and perceive the message.

 

The word advertising is derived from the Latin word advertero and meaning it turn literally, it means to turn people’s attention to specific thing”.  Nothing definite can be said to how ad is the method of advertisement. It was originally used to warn public against something either drive or attract the public from something bad or good. It is presumed that the first advertisement was sometime in the form of stenciled. Inscription which were found on earthen bricks prepared by the Babylonians above three thousand years before Christ

 

In the olden days, the advertisements were more passive and extremely limited in scope. The earliest forms where signboards and writing on the walls of prominent buildings. The art of printing further aided in the technique of advertising through hand bills magazines and newspapers pamphlets and hand book.

 

In a free or capitalist economics, promotions play an important rule. This is  creating awareness for new product. This fact has been established by marketing experts. As a tool, promotion can be used for not only creating product awareness but also in estimating demand through a variety of techniques. The techniques are advertising, personal selling, publicity and sales promotion.  Firms can use any of these or a combination of one or more to achieve their promotional goals, depending on the nature of the product, the firm financial strength etc.

Due to springing up of soap manufacturing industries in recent years, with existing of the imperfect competition and different brands in the soap market there is the need for effective advertising strategy which will not only informs and persuade, but also remind the customers to maintain the brand.

 

In the present day competitive environment in our business set up especially in toilet soap industries in Nigeria, it is absolutely imperative for the strategy resembles and immeasurable investment to the organization in which a return is expected. The NASCO Marketing company limited should find it necessary to design advertising campaign in such a way that will attract the attention of customers invariably this will end and the strength of its product line and sales.

 

This research is therefore intended to analysis the extent to which NASCO marketing company limited is using advertising strategy to market its new product beauty soap in the face of its competitors offering the same toilet soap, it also intended to highlight any constructive alternative or suggestion for over coming any advertising bottle neck that might arises.

 

1.1   STATEMENT OF PROBLEM.

The basic problem for research is to justify the effectiveness or impact of advertising to adopt make sales especially during the introductory stage and why is it that during introductory stage of the product life cycle a new product dies not reaching the growth or maturity stage. What method(s) of advertising are to and whether those methods are actually effective enough to achieve the desired goals.

 

Over the years, many organization in Nigeria  seems to believe that once goods or services are produced, there is ready market for such goods and services.  As they do not seem to recognize or appreciate the place or role of advertising towards achievement of their organizational profit or sales objectives.

 

1.2   OBJECTIVES OF THE STUDY.

In the kind of adventure, there must be a study to ascertain its success. If that is a general and acceptance principle the researcher also has some reasons in going into the study under consideration. In view of fact, this study is carried to achieve the following objectives.

 

1    To examine the significant of advertisement as it effects the development introduction and growth of new product in the market place

2    To access the degree of the effect of advertising on new product

performance in comprise with competitive product in the market place.

 

3. To determine the degree of association that exist between the advertising expenditure, and the annual turnover/profit.

 

 

1.3.  SIGNIFICANT OF THE STUDY.

This project will be of importance to the (NASCO)company limited in adopting a more effective way of advertising to take care of uncertainly in the future which is likely to occur in the industry especially in marketing new product entrance. The finding of the study will also be of immense benefit to other companies who may wish to carry out further research work on how advertising can be used when a new product is introduce into the market. The finding will be useful to the marketing department of Kaduna polytechnic who may be interested in researching further into advertising new product or services in Nigeria and final year student in particular who will graduate and go into business word to face problem in the advertising system of the organizations, the student may find themselves.

 

1.4      SCOPE OF STUDY

The study is concern with advertising as a promotional tool for marketing

New product a case study of the NASCO marketing company in the advertisement of beauty toilet soap manufactured by NASCO beauty care division and would in addition be limited to the company’s area of operation due to the financial and time constraints

 

1.5          LIMITATION OF THE STUDY

The scope of the research is limited by factors inherent in our environment such as finance, time and attitude of respondents. The limitation encountered in the course of the investigation are listed below.

 

It is evidently clear that things are very difficult in Nigeria these days. This problem becomes more apparent due to the high cost of transportation, a considerable increase in price of writing, typing and binding material at the time of writing this project due to the devaluation of Naira.

 

The researcher had struggle in between lecture period and data collection. As a result of this, some places which were to be visited were abandoned.

 

The attitude of some consumers or customers who could not ,fill the questionnaire correctly and even some did not return the questionnaire at all. Also attitude of the administrative marketing manager of NASCO towards answering questions. There was the suspicion that information revealed could be used to the detriment of the company, or could be revealed to competitors despite the assurance from the researcher that all information provided will be treated with utmost secrecy.

 

 

1.6   STATEMENT OF HYPOTHESIS

For the purpose of this study the following hypothesis have been formulated

 

H0: Advertising is insignificant in the new product development  and  marketing process especially in NASCO groups of companies, Jos.

 

H1: Advertising is significant in the new product development and marketing process especially in NASCO groups of companies Jos.

.

1.7   DEFINATION OF TERMS.

  1. 1.  Marketing the management process responsible for identifying, anticipating and satisfying customers requirement profitable.
  2. 2.  Product. Product is anything that can be offered to market for attention, acquisition or consumption, it includes physical objects, services, personalities, places, organization and ideas.
  3. 3.  Proportional tool. is are the various methods pf proportion that a company can adopt. Such as advertising, personal selling, sales promotion, public elations and publicity.
  4. 4.  Advertising this is a form of paid public announcement intended to promote the sale of commodity or services or to bring about some other effects desired by adviser. It is essentially a form of communication through such diverse media as handbills, newspapers, letters and radio television broadcast.
  5. 5.  Market share is a firm percentage of the industry’s total sales.
  6. 6.  Invocation a new approach or concept in the, production cycle frequency involving the use of invention practiced task.
  7. 7.  Product life cycle. Is an attempt to recognize district stages in the sales history of the marketing of a product that begins with commercialization and end with, removal from the market?
  8. 8.  Modification Any adjustment of an existing product settle and color or model any product improvement or brand change.
  9. 9.  Media mass communication channel through which a message is passed across to the audience for example, television, radio, magazine etc.
  10. 10.      Personal selling. The process of making oral commercial representation during buying or selling interview or services.
  11. 11.       Marketing strategy. This is the marketing logic by which the business units expect to achieve the marketing objectives.
  12. 12.      Sales promotion. It has been destined as a short term incentive to encourage purchase or sales of product or services.

HOW TO GET THE FULL PROJECT WORK

 

PLEASE, print the following instructions and information if you will like to order/buy our complete written material(s).

 

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5000) into our bank Account below, send the following information to

08068231953 or 08168759420

 

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) immediately we receive bank alert

 

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

 

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 2023350498

Bank: UBA.

 

HOW TO IDENTIFY SCAM/FRAUD

As a result of fraud in Nigeria, people don’t believe there are good online businesses in Nigeria.

 

But on this site, we have provided “table of content and chapter one” of all our project topics and materials in order to convince you that we have the complete materials.

 

Secondly, we have provided our Bank Account on this site. Our Bank Account contains all information about the owner of this website. For your own security, all payment should be made in the bank.

 

No Fraudulent company uses Bank Account as a means of payment, because Bank Account contains the overall information of the owner

 

CAUTION/WARNING

Please, DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials are to assist, direct you during your project.  Study the materials carefully and use the information in them to develop your own new copy. Copying these materials word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and we will not be held responsible for it. If you must copy word-to-word please do not order/buy.

 

That you ordered this material shows you have agreed not to copy word-to-word.

 

 

FOR MORE INFORMATION, CALL:

08068231953 or 08168759420

 

 

 

Visit any of our project websites below:

www.easyprojectmaterials.com

www.easyprojectmaterials.com.ng

www.easyprojectmaterial.net

www.easyprojectmaterial.net.ng

www.easyprojectsolutions.com

www.worldofnolimit.com

www.worldofnolimit.com

www.nairaproject.com.ng

www.nairaprojects.com.ng

www.nairaproject.net

www.nairaprojects.net

www.uniproject.com.ng

www.uniprojects.com.ng

 

 

 

 

 


 

Tags:

7 years ago 0 Comments Short URL

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

ABSTRACTPromotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.  Current, NASCO household products are market leaders in most part of the country .  this study reveals the extent to which advertising is considered a central in delivering the company’s corporate  objectives.  The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) is chosen for this study.  In addition the following hypothesis have been tested and proven in this project:Ho: Advertising is insignificant in the new product development and marketing process especially in NASCO group of companies Jos. H1  Advertising is significant in the new product development and marketing process especially in NASCO group of companies Jos.  Based on the test carried out  using the chi-square techniques the calculated x2 hypothesis has a higher rating of 15.3, than the tabulated value and thus H1 is accepted.  The study further found that despite the important role of advertising in influencing customer purchase decision on NASCO products, the over reliance on TV commercial advertising is not ultimate as other advertising media are also important in a competitive marketing environment like Nigeria.  It is thus, recommended that urgent steps must be taken to asses media preferences of consumers with a view to adopting other effective media strategy for the company.


TABLE OF CONTENT

Title page         –       –       –       –       –       –       –       –       –       –       – i

Declaration      –       –       –       –       –       –       –       –       –       -ii

Approval page  –       –       –       –       –       –       –       –       –       -iii

Dedication       –       –       –       –       –       –       –       –       –       -iv

Acknowledgement    –       —     –       –       –       –       –       –       -v

Abstract   –       –       –       –       –       –       –       –       –       –       – vi

Table of content.      –       –       –       –       –       –       –       –       – vii

 

CHAPTER ONE

1.0      Introduction     –       –       –       –       –       –       –       –       – 1

1.1   statement of problem       –       –       –       –       –       –       – 2

1.2      Objective of study    –       –       –       –       –       –       –       – 3

1.3      Significant of study –       –       –       –       –       –       –       – 4

1.4      Scope of the study   –       –       –       –       –       –       –       – 4

1.5      Limitation of the study     –       –       –       –       –       –       – 5

1.6      Statement of hypothesis  –       –       –       –       –       –       – 6

1.7      Defination of terms and concepts.  –        –       –       –       –       – 7

 

CHAPTER TWO

2.0      Review of related literature      –       –       –       –       –       – 10

2.1   defination and concept of advertising      –       –       –       – 10

2.2      Concept of advertising     –       –       –       –       –       –       – 12

2.3      The proportion of income to be allocated for advertising a product. –       –        –       –       –       –       –       –       –       –  15

2.4      What is a new product     –       –       –       –       –       –       –  18

2.5      Classification of new product           –       –       –       –       — 19

2.6      Why the need for new product                 –       –       –       –       –  21 –       –

 

CHAPTER THREE

3.0      Research methodology     –       –       –       –       –       –       –  25

3.1   defination of target population and sample size –    –       –  25

3.2      Defination of collected methods –    –       –       –       –       –  26

3.3      Primary data (a) the questionnaire

(b) personal interview –       –       –       –  –      26

3.4      Statement of hypothesis  –       –       –       –       –       –       –  29

3.5      Description of data analysis procedures  –       —     –       –  30

 

CHAPTER FOUR :Presentation And Analysis

4.0      Introduction     –       –       –       –       –       –       –       –       –  32

4.1   data analysis   –       –       –       –       –       –       –       –       –  33

4.2      Oral interview analysis    –       –       –       –       –       –       –  40

4.3      Analysis of management questionnaire   –       –       –       –  41

 

CHAPTER FIVE

5.0      Introduction     –       –       –       –       –       –       –       –       – 49

5.1   Discussion of result         –       –       –       –       –       –       –       – 49

5.2   Test Of Hypothesis           –       –       –       –       –       –       – 51

5.2      Comment on the result of analysis  –       –       –       –       – 57

 

CHAPTER SIX

6.0      Introduction     –       –       –               –       –       –       –  59

6.1   summary —     –       –       –       –       –       –       –       – 59

6.2      Conclusion –    –       –       –       –       –       –       –       – 60

6.3      Recommendation.    –       –       –       –       –       –       – 61

Bibliography    –       –       –       –       –       –       –       – 64

Appendix 1      –       –       –       –       –       –       –       – 65

Appendix 2      –       –       –       –       –       –       –       – 70

 

CHAPTER ONE

1.0      INTRODUCTION

In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through whatever means can  deliver its message to recipient or receiver in a way and manner that the receiver will receive and perceive the message.

 

The word advertising is derived from the Latin word advertero and meaning it turn literally, it means to turn people’s attention to specific thing”.  Nothing definite can be said to how ad is the method of advertisement. It was originally used to warn public against something either drive or attract the public from something bad or good. It is presumed that the first advertisement was sometime in the form of stenciled. Inscription which were found on earthen bricks prepared by the Babylonians above three thousand years before Christ

 

In the olden days, the advertisements were more passive and extremely limited in scope. The earliest forms where signboards and writing on the walls of prominent buildings. The art of printing further aided in the technique of advertising through hand bills magazines and newspapers pamphlets and hand book.

 

In a free or capitalist economics, promotions play an important rule. This is  creating awareness for new product. This fact has been established by marketing experts. As a tool, promotion can be used for not only creating product awareness but also in estimating demand through a variety of techniques. The techniques are advertising, personal selling, publicity and sales promotion.  Firms can use any of these or a combination of one or more to achieve their promotional goals, depending on the nature of the product, the firm financial strength etc.

Due to springing up of soap manufacturing industries in recent years, with existing of the imperfect competition and different brands in the soap market there is the need for effective advertising strategy which will not only informs and persuade, but also remind the customers to maintain the brand.

 

In the present day competitive environment in our business set up especially in toilet soap industries in Nigeria, it is absolutely imperative for the strategy resembles and immeasurable investment to the organization in which a return is expected. The NASCO Marketing company limited should find it necessary to design advertising campaign in such a way that will attract the attention of customers invariably this will end and the strength of its product line and sales.

 

This research is therefore intended to analysis the extent to which NASCO marketing company limited is using advertising strategy to market its new product beauty soap in the face of its competitors offering the same toilet soap, it also intended to highlight any constructive alternative or suggestion for over coming any advertising bottle neck that might arises.

 

1.1   STATEMENT OF PROBLEM.

The basic problem for research is to justify the effectiveness or impact of advertising to adopt make sales especially during the introductory stage and why is it that during introductory stage of the product life cycle a new product dies not reaching the growth or maturity stage. What method(s) of advertising are to and whether those methods are actually effective enough to achieve the desired goals.

 

Over the years, many organization in Nigeria  seems to believe that once goods or services are produced, there is ready market for such goods and services.  As they do not seem to recognize or appreciate the place or role of advertising towards achievement of their organizational profit or sales objectives.

 

1.2   OBJECTIVES OF THE STUDY.

In the kind of adventure, there must be a study to ascertain its success. If that is a general and acceptance principle the researcher also has some reasons in going into the study under consideration. In view of fact, this study is carried to achieve the following objectives.

 

1    To examine the significant of advertisement as it effects the development introduction and growth of new product in the market place

2    To access the degree of the effect of advertising on new product

performance in comprise with competitive product in the market place.

 

3. To determine the degree of association that exist between the advertising expenditure, and the annual turnover/profit.

 

 

1.3.  SIGNIFICANT OF THE STUDY.

This project will be of importance to the (NASCO)company limited in adopting a more effective way of advertising to take care of uncertainly in the future which is likely to occur in the industry especially in marketing new product entrance. The finding of the study will also be of immense benefit to other companies who may wish to carry out further research work on how advertising can be used when a new product is introduce into the market. The finding will be useful to the marketing department of Kaduna polytechnic who may be interested in researching further into advertising new product or services in Nigeria and final year student in particular who will graduate and go into business word to face problem in the advertising system of the organizations, the student may find themselves.

 

1.4      SCOPE OF STUDY

The study is concern with advertising as a promotional tool for marketing

New product a case study of the NASCO marketing company in the advertisement of beauty toilet soap manufactured by NASCO beauty care division and would in addition be limited to the company’s area of operation due to the financial and time constraints

 

1.5          LIMITATION OF THE STUDY

The scope of the research is limited by factors inherent in our environment such as finance, time and attitude of respondents. The limitation encountered in the course of the investigation are listed below.

 

It is evidently clear that things are very difficult in Nigeria these days. This problem becomes more apparent due to the high cost of transportation, a considerable increase in price of writing, typing and binding material at the time of writing this project due to the devaluation of Naira.

 

The researcher had struggle in between lecture period and data collection. As a result of this, some places which were to be visited were abandoned.

 

The attitude of some consumers or customers who could not ,fill the questionnaire correctly and even some did not return the questionnaire at all. Also attitude of the administrative marketing manager of NASCO towards answering questions. There was the suspicion that information revealed could be used to the detriment of the company, or could be revealed to competitors despite the assurance from the researcher that all information provided will be treated with utmost secrecy.

 

 

1.6   STATEMENT OF HYPOTHESIS

For the purpose of this study the following hypothesis have been formulated

 

H0: Advertising is insignificant in the new product development  and  marketing process especially in NASCO groups of companies, Jos.

 

H1: Advertising is significant in the new product development and marketing process especially in NASCO groups of companies Jos.

.

1.7   DEFINATION OF TERMS.

  1. 1.  Marketing the management process responsible for identifying, anticipating and satisfying customers requirement profitable.
  2. 2.  Product. Product is anything that can be offered to market for attention, acquisition or consumption, it includes physical objects, services, personalities, places, organization and ideas.
  3. 3.  Proportional tool. is are the various methods pf proportion that a company can adopt. Such as advertising, personal selling, sales promotion, public elations and publicity.
  4. 4.  Advertising this is a form of paid public announcement intended to promote the sale of commodity or services or to bring about some other effects desired by adviser. It is essentially a form of communication through such diverse media as handbills, newspapers, letters and radio television broadcast.
  5. 5.  Market share is a firm percentage of the industry’s total sales.
  6. 6.  Invocation a new approach or concept in the, production cycle frequency involving the use of invention practiced task.
  7. 7.  Product life cycle. Is an attempt to recognize district stages in the sales history of the marketing of a product that begins with commercialization and end with, removal from the market?
  8. 8.  Modification Any adjustment of an existing product settle and color or model any product improvement or brand change.
  9. 9.  Media mass communication channel through which a message is passed across to the audience for example, television, radio, magazine etc.
  10. 10.      Personal selling. The process of making oral commercial representation during buying or selling interview or services.
  11. 11.       Marketing strategy. This is the marketing logic by which the business units expect to achieve the marketing objectives.
  12. 12.      Sales promotion. It has been destined as a short term incentive to encourage purchase or sales of product or services.

HOW TO GET THE FULL PROJECT WORK

 

PLEASE, print the following instructions and information if you will like to order/buy our complete written material(s).

 

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5000) into our bank Account below, send the following information to

08068231953 or 08168759420

 

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) immediately we receive bank alert

 

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

 

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 2023350498

Bank: UBA.

 

HOW TO IDENTIFY SCAM/FRAUD

As a result of fraud in Nigeria, people don’t believe there are good online businesses in Nigeria.

 

But on this site, we have provided “table of content and chapter one” of all our project topics and materials in order to convince you that we have the complete materials.

 

Secondly, we have provided our Bank Account on this site. Our Bank Account contains all information about the owner of this website. For your own security, all payment should be made in the bank.

 

No Fraudulent company uses Bank Account as a means of payment, because Bank Account contains the overall information of the owner

 

CAUTION/WARNING

Please, DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials are to assist, direct you during your project.  Study the materials carefully and use the information in them to develop your own new copy. Copying these materials word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and we will not be held responsible for it. If you must copy word-to-word please do not order/buy.

 

That you ordered this material shows you have agreed not to copy word-to-word.

 

 

FOR MORE INFORMATION, CALL:

08068231953 or 08168759420

 

 

 

Visit any of our project websites below:

www.easyprojectmaterials.com

www.easyprojectmaterials.com.ng

www.easyprojectmaterial.net

www.easyprojectmaterial.net.ng

www.easyprojectsolutions.com

www.worldofnolimit.com

www.worldofnolimit.com

www.nairaproject.com.ng

www.nairaprojects.com.ng

www.nairaproject.net

www.nairaprojects.net

www.uniproject.com.ng

www.uniprojects.com.ng

 

 

 

 

 


 

Tags:

7 years ago 0 Comments Short URL

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

 

ABSTRACT

 

          The study was on the impact of marketing in the development of tourism in Enugu state.

The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of all the marketing concepts.

The data for this study were collected both from the primary and secondary sources. A pilot survey of the population was conducted to determine the sample size, on the course of the analysis, may problems were discovered to have hampered the effective and efficient performance of tourism industry in Enugu state. These findings are such as.

  1. Non application of marketing concepts or marketing activities like sale promotion.
  2. There is also no marketing department for the majority of the tourism organization.
  3. There is also lack of government commitment in the implementation of tourism policies.
  4. The tourism organization themselves have not been able to understand the environment they operate before fixing their prices.
  5. Inadequacy of fund has also been the major constraints for effective tourism development. Equally tourism industry itself is managed by people who are professional incompetent in the field of tourism. The researcher based on these findings recommended that tourism association should participate in the marking of tourism policies.

The adequate publicity should be given to the industry through sales promotion and advertising to create tourism awareness. That tourism organization should establish and run their own marketing department which should be headed by marketing professions for enhancement of tourism development. That the pricing policies of the different tourist organizations.

TABLE OF CONTENT

 

Title page

Approval page

Dedication

Acknowledgements

Abstract

 

CHAPTER ONE

1.1           Introduction

1.2           Background of the study

1.3           Statement of the problem

1.4           Objective of the study

1.5           Research hypothesis

1.6           Significance of the study

1.7           Limitation of the study

1.8           Definition of the term

 

CHAPTER TWO

2.0           Review of related literature

2.1           The impact of tourism

2.2           The service of tourism

2.3           Tourism potentials in Enugu state

2.4           Characteristics of tourism services

2.5           Marketing mix

2.6           Marketing strategy

2.7           Benefits

2.8           The needs for tourism development.

 

CHAPTER THREE

3.1           Research methodology and design

3.2           Population of the study

3.3           Sample size

3.4           Sampling technique

3.5           Treatment of data

3.6           Research instrument.

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1           Data presentation and interpretation

4.2           Test of hypothesis

 

CHAPTER FIVE

SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

Summary of findings

Recommendation

Conclusion

Bibliography

Appendix

Questionnaire

 

LIST OF TABLES.

1.How long the staff of the tourist organization has been in office

2. Assessing the quality of services provided by their organizations

3. The organization sources of fund.

4. The price of adopted by the tourist organization leads to increase insides.

5. Factors that influence the price of the product.

  1. Setting the prices of their product
  2. Period the organization record greatest sales.
  3. Strategies adopted by various tourist organizations to attract customers for the service
  4. Advertising media used by the tourist organization.
  5. Whether the tourist organization have marketing department.
  6. Marketing strategy used by tourist organization to increase sales
  7. Distribution according to sex
  8. Distribution according to materials status
  9. Distribution according to academic qualifications
  10. Distribution according to age
  11. The quality to tourist products services offered.
  12. Distribution strategies adopted by tourist organization to attract customers.
  13. Tourist products provided by tourist organization in Enugu state leads to increase in sales.
  14. What the prices of tourist patronage on Enugu state.
  15. Promotional strategies of tourist organization in Enugu state leads to customer awareness.
  16. Assessing the environment the tourist centers in Enugu state operate.
  17. Distribution in terms of patronage
  18. Distribution according to sex
  19. Distribution according to marital status
  20. Distribution according age.

 

 

 

CHAPTER ONE

 

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Tourism is defined as the practice of traveling for pressure especially ones holidays tours, Hotel etc. for tourist.

Also tourism is the sum of the phenomenon and relationship arising from the travel and study of non-residents in so far as they do not lead to permanent residence is not convicted with an earning activity.

Tourism is an industry, which is based on the visits made by people within and outside the country for the purpose of relaxation revisiting rest and participation in exciting non-routine activities. The destinations of tourist traffic are usually located outside where the tourists like and work.

Tourism, people travel outside the normal domicile to other areas within the country on the other hand when people travel to a country on the other that in which they normally like and which is a separated, national unit with its own political and economic system. They are involved in international tourism. In determining the impact of marketing on the development of tourism, Philips Kotler defers to marketing as a managerial process which identifies anticipates and supplies customer’s requirement efficiently and profitability in deed, marketing as one other management function has number contributions to make in tourism development.

Krippend off  defined market tourism as the systematic and coordinate execution business policy by tourist undertaking whether state owned at local regional national international level the needs if identifiable consumers groups and in doing so to achieve an appropriate return.

The first equipment for tourism planning therefore is knowledge of the market and this involves researching into people and their need that is to sky tourism facilities should be organized primarily to meet the needs of the guest or users.

The impact of market is seen to include the assessment of consumers demand in the first place and not mercy satisfying demand as it appears.

 

1.2    STATEMENT OF THE PROBLEMS.

The growth and development of tourism are not without problems. The first is that of land used when for example much of the areas of the tourist destination is devoted to enable land and to other forms of agriculture. There may be a conflict in the demands which tourism makes on the countryside for land requirement for his facilities.

This calls for provision of areas of land and arising the problems of a location of scale resources in the most equitable and satisfying way.

Secondary there may be conflict between the demand of visitors and the interest of resident of a town or region the large the number of visitors and the greatest of risk of inconveniencies or loss of amenity and facility of those living in the town or regions.

Tourism implies the injection into the destination of an alien elements which may engender resentment in other words, tourism may guess rise to population explosion. It is an important test of the tourist organization to educate the resident population.

Thirdly, tourism is to a considerable extent seasonal activities as observed during this study, tourist centers have special days or needs or period of highest visits.

Relatively little of tourism continuities throughout the year, most of its facilities are used intensively for less than half time. This ledges to a wasteful use of resources and may in seasonal unemployment, this is to an economic as well as social problem.

Fourthly, another problems is in the area of promotion and publicity to change some of the traditional attitudes of our people with a largely aggression culture to coax them out of the conservatism to which they seen entrusted. The public needs to be relaxation and on what tourism is all about. Need, many people do not even know about the existence of some of our tourist attractions existing in the state.

However, it must be pointed out that our tourist organizations have been less concerned with the promotion of their service. They should involve themselves in promotional activities such as the sponsoring of sport tournaments at least twice a year. They should also engage in organizing for instance culture festivals. This non-development of tourist facilities to complete favorably with those funds in development countries, account for constant movement by Nigerians to overseas countries for holidays and relaxation these people who would have constitutes the tourist market in Nigerian are loss to oversea market.

 

1.3    OBJECTIVE OF THE STUDY

          In this study, the researcher intends

  1. To identify the target market and to highlight the purpose of relaxation to individual consumers who make up the market.
  2. The researcher wishes to identify the tourist attention (product) available on the state and their facilities
  3. It is also the wishes of researcher to identify the various ways or media by which the proprietors have seen able to make suggestion on ways to brining their services to the people or consumers.

It is the intention of the researcher in this study to ascertain to what extent the state of tourism in the state will be improve or developed by.

  1. Exploring the impact of marketing in tourism development and determine market problems in tourism.
  2. Ascertaining the position of the tourist industry in the economic development of the state
  3. Finding out if there are real qualified professionals in our tourist industry.
  4. Finding out the problems encountered in running and maintaining tourist facilities.
  5. Finding out the tourist industry actually applies the “Concept of marketing in marketing its tourist products.

 

1.4    STATEMENT OF HYPOTHESIS

Ho:   The quality of tourist services offered by tourist organizations in Enugu state is not satisfactorily.

H1:   The quality of tourist product/facilities offered by tourist organization in Enugu state is satisfactorily.

Ho:   The price of tourist product provided by tourist organization in Enugu leads to increase in sales

H2:   The price of tourist product provided by tourist organization in Enugu does not lead to increase in sales.

Ho:   Distribution strategies adopted by tourist organization in Enugu do not have positive effect on tourism products.

H3:   Distribution strategies adopted by tourist organization in Enugu state have positive effect on tourist products.

Ho:   The promotional strategies adopted by tourist organization in Enugu do not lead to customer awareness.

H4:   The promotional strategies adopted by tourist organizational in Enugu leads to customer awareness.

Ho:   The marketing strategies employed by tourist organization do not lead to increase sales.

H5:   The marketing strategies employed by tourist organization lead to increase sales.

 

1.5    SIGNIFICANCE OF THE STUDY

The researcher hopes that this study will enable the tourist industry/cooperators and government value the effect of non-application of marketing concepts.

The study will also help all the tourist industry in Nigeria especially in Enugu state to know the reason behind the poor performance of the tourist industries and understands the impact to play in the tourist facilities and the users.

The study will also act as a literature review to those interested in doing further studies in this areas of the study will also help keep the tourist proprietors to live up to their effectuation of their consumer or guest by making sure that all necessary tourist centers are developed and the facilities properly maintained.

Finally, the management proprieties including government will benefits from this report of this study

 

1.6    LIMITATION OF THE STUDY.

The researcher was supposed to make a study of the many tourist centers that make up the tourist industry in the country.

But owing to certain circumstances and observation, the study of Enugu metropolis only led to been taken the circumstance which made the study to be limited to only Enugu state considered inadequate of the study and economic constraints.

The researcher also noticed that the tourist industry is faced with almost the same problem of underdevelopment throughout the country. Therefore it is assume that since such is the cash a study within the Enugu urban will be adequate.

 

1.7    DEFINITION OF THE TERMS

1 TOURIST DESTINATION: These are people who travel to outside the race where they live and work within a few days, weeks, or months.

2. TOURIST DESTINATION: These are countries, region, distinct, towns, village or other geographical area visited by tourists.

3. TOURIST MARKET: This may be viewed as not works of dealing between buyers and sellers of tourist products i.e. between tourist and providers of tourist facilities and sources and represent tourist demand.

4. TOURIST PRODUCT: This is a narrow sense, consist of what tourist buy, an a wider sense, tourist at the destination and if the facilities and services they use to make it possible.

5. TOURIST FACILITIES AND SERVICES: Are facilities and services used by tourist they include transportation, accommodation, catering entertainment. Tourist facilities and services represents tourist supply.

6. TOURIST INDUSTRY: Is the sum total of producers of tourist facilities and services, that part of the economy which has common function of supplying tourist needs firms and establishment dealing income from tourist.

7. TOURIST CENTER: Place of great tourist activity which the potentials of attracting people tourist from surrounding distracts or from which they go out

8. TOURIST ATTRCATION: Places/areas that have some potential of futures natural or other wise into a tourist centers.

 

 

 

 

HOW TO GET THE FULL PROJECT WORK

 

PLEASE, print the following instructions and information if you will like to order/buy our complete written material(s).

 

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5000) into our bank Account below, send the following information to

08139462710 or 08137701720

 

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) immediately we receive bank alert

 

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

 

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 2023350498

Bank: UBA.

 

HOW TO IDENTIFY SCAM/FRAUD

As a result of fraud in Nigeria, people don’t believe there are good online businesses in Nigeria.

 

But on this site, we have provided “table of content and chapter one” of all our project topics and materials in order to convince you that we have the complete materials.

 

Secondly, we have provided our Bank Account on this site. Our Bank Account contains all information about the owner of this website. For your own security, all payment should be made in the bank.

 

No Fraudulent company uses Bank Account as a means of payment, because Bank Account contains the overall information of the owner

 

CAUTION/WARNING

Please, DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials are to assist, direct you during your project.  Study the materials carefully and use the information in them to develop your own new copy. Copying these materials word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and we will not be held responsible for it. If you must copy word-to-word please do not order/buy.

 

That you ordered this material shows you have agreed not to copy word-to-word.

 

 

FOR MORE INFORMATION, CALL:

08139462710 or 08137701720

 

YOU CAN ALSO CALL:

08068231953, 08168759420

 

 

Visit any of our project websites below:

www.easyprojectmaterials.com

www.easyprojectmaterials.com.ng

www.easyprojectmaterial.net

www.easyprojectmaterial.net.ng

www.easyprojectsolutions.com

www.worldofnolimit.com

www.worldofnolimit.com

www.nairaproject.com.ng

www.nairaprojects.com.ng

www.nairaproject.net

www.nairaprojects.net

www.uniproject.com.ng

www.uniprojects.com.ng

 

 

 

 

 

 

 

 

 

Tags:

7 years ago 0 Comments Short URL

THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA)

 

ABS TRACT

This research work traced the effectiveness of  promotional strategies  employed by  Agro- allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He  made an adept study into the various promotional   elements and available media with their strategies.

Different structured questions were administered to respondents after reviewing similar literatures. These questionnaire were administered to both consumers and the management of Olympic Maize Milling Agro _ Allied Industries.

The research also conducted oral interview with the manager of the company from where I get much of the information  not covered in the questionnaire.

The test of two hypotheses was based on the researcher’s project topic, which tested with “a  chi square approach”.  The analysis of our data  revealed that most consumer of Agro- Allied product (Olympic) Mesolina, Olympic cassvita, Maize flour, animal feed etc became nature of the product through advertising and hence the most  effective promotional strategies being through the radio  advertising from which was followed by television with its strategically advertising from immediately  after national broadcast in the evening.

The same was discovered that the most  effective media of promoting the products were radio and television which consumers rated highest and higher respectively.  More so, the management also confirmed this through the research’s analysis.

The significant strategies in the promotional tools used by the management as the researcher discovered in her interview with the marketing manager and some customers are the jingles in the radio, that runs thus, the more you buy it and cook for food, the more satisfaction you get, which consumers said they found to be time. The one used in the advertisement is also effective and significant because of the way they cook it after preparing the Olympic mesolina, set it on the   table & the  family sit round the table and not their heads in affirmation and requested his to be everyday food.

Finally, we recommend what we consider appropriate measures that would enhance a more posit effectiveness on the promotional strategies to employ  in the marketing of Agro-Allied products and other similar establishment that will aid the effectiveness like the product research and development, employing the services of promotional experts and strategies  and maintain good cooperate citizens through community activities.

 

TABLE OF CONTENT

TITLE PAGE                                                                 II

APPROVAL PAGE                                                       III

DEDICATION                                                               IV

ACKNOWLEDGEMENTS                                           V

ABSTRACT                                                                  VII

TABLE OF CONTENT                                                 X

CHAPTER ONE

INTRODUCTION

1.1            STATEMENT OF THE PROBLEM                             18

1.2            OBJECTIVE OF THE STUDY                                     20

1.3            SIGNIFICANCE OF THE STUDY                     21

1.4            SCOPE OF THE STUDY                                    23

1.5            LIMITATION OF THE STUDY                          24

1.6            HYPOTHESIS FORMULATION                        25

1.7            EXPLANATION OF KEY TERMS                     25

CHAPTER TWO

REVIEW OF RELATED LITERATURE                      28

2.1            THE ROLE OF PROMOTIONAL ACTIVITIES IN THE ECONOMIC                                                    30

2.2            PROMOTIONAL STRATEGY                                     32

2.3            ANALYSIS OF VARIOUS PROMOTIONAL  VARIABLES34

2.4            PROMOTIONAL OBJECTIVE IN AGRO – ALLIED  INDUSTRY                                                         40

2.5            PROMOTIONAL PLAN AND PLANNING        42

2.6            MEDIA SELECTION

CHAPTER THREE

RESEARCH METHODOLOGY

3.1            SOURCES OF DATA                                         46

3.2            QUESTION DESIGN AND METHOD               47

3.3            DETERMINATION OF    SAMPLE SIZE           48

CHAPTER FOUR

4.1            PRESENTATION, A                                           51

4.2            ANALYSIS

4.3            INTERPRETATION OF DATA

4.4            TESTING OF HYPOTHESIS                              64

CHAPTER FIVE

SUMMARY OF FINDING

5.1            RECOMMENDATION                                                 75

5.2            CONCLUSIONS                                                  79

BIBLIOGRAPHY                                                                   80

APPENDIX A                                                               84

 

 

 

 

 


CHAPTER ONE

1.0            INTRODUCTION

1.1     BACK GROUND

          In the  60s the economy of Nigeria was characterized agro   Industries and production of Agricultural goods which were Exported in  its raw form  or in a semi- processed form to the out side world. The products before they were exported needed storage and protection from decay or deterioration, and that meant more cost to the agricultural products.

The urgent  to get more value from agricultural product  and this stop importation of import substitution goods enhanced the development emphasis of agro  allied industries in various areas of the countries.  The agro- allied industries are those industries that use agricultural product as their raw material inputs to reproduce other consumer and industrial finished goods.  They are called agro- allied industries because  their component raw material good inputs contain 70.80%  agricultural produce.

The federal government encouraged  the growth of agro- allied products to lesser the importation of raw material or import substitutional goods. The agro-allied industries that needed to be examine here are tabulated below

Industries (Agro- allied Agro- product used
Brewing Industries Wheat sorghum, malt and Barley oranges
Wine industries Grapes and lemon
Meat processing industries Poetry sheep and beef
Biscuit industries Maize wheat and Guinea
Milling industries

Corn

Milling industries Maize, wheat, cassava, yam and Rice

 

Promotional strategies are therefore plan activities to induce customer’s acceptance of any product offering or service.   It involves the use of appropriate communication massage through point, media electronic media, bill board vehicle advertising and others.  Strategies refer to various devices and methodologies applied in accomplishing promotion objectives.

The preliminary  investigation carried out shows that the promotional strategies mainly carries out by these Agro –Allied industries are advertising, sales promotion, personal selling and public relations.  It further shows these strategies are used  due to the presence of massage carries, which obtain wide audience coverage aid again covers wide geographical area. These carriers of point media (news paper, magazine and business Journs) electroinc media (T.V radio, films and video tapes). These media are used to influence, persuade and attract the consumer to  make a favourable purchase in order to increase sales and profit position  of given firm.

Advertising is used by Agro- Allied Industries to present a new product and stimulate the patronage of the existing ones.  These agro allied companies  depends on advertising to move their goods through the channels to distribution (from manufacturer to wholesalers to the local retailers)  to develop consumer loyalty to their brands and dealers and to reduce the affect of competition. They need volume to keep their  factories operating  efficiently.

Advertising without proper distribution of the product is wasteful, when products are vastly distribution of the product and proper media used to advertise the product, the affect can  be flexible. The main media used by  Agro –Allied companies in the industry to advertise their product are newspaper,  magazines, network T.V sport radio and out doors.  With the preliminary study carried out, four of six agro  companies in the industry proved advertising to be effective in that, they achieve 85% -95% of  the expected revenue in after their advertisement though Olympic Agro- Allied industry achieved a peng off in their sales volume it was understood that they may not know the percentage that occurred to advertising as they explained. the positive effect of Olympic advertising made it to still be in business as they use local and national newspaper, radio and TV.  The quick patronization by consumer, which the advertising influenced, made the retail and wholesaler to stock more at Olympic company’s products which gave the company sufficient, return on volume sales to repay the cost of the product and the Advertising.

This strategy is used to encourage dealer to stock new item of build up longer stock of an established product. This is by making special after to the trade so that gaps existing in the patchy distribution of a product are flud while extra dealers and gained areas that  are poorly represented.

WAYS IN WHICH AGRO-ALLIED USES SALES PROMOTION STRATEGIES

CONSUMER  PROMOTION

Sales promotion directed at consumers which include product launch through reduced selling prices, samples, gift and extra breaking consumer loyally and attracts trial of a new product, encourage more usage and the purchases of large sized units by regular buyers.  Olympic maize milling Agro-Allied industry is using this strategy extensive and it contributed to its consumer loyalty.

TRADE PROMOTION

The Agro- Allied industry uses trade promotion to secure the co-operation of wholesalers and retailers.  For example, Olympic maize milling industries in the sale of corn and cassava flour, this manufacturers offer a buying allowance during a stated period of time.  This offer encourage dealers to big a quality  to carry a new item that they might not ordinarily buy indeed these companies made the dealers to use the buying allowance for  immediate profit.

On this, Agro- Industries gives special incentive to wholesalers and retailers sales people so that they  display their product prominently and particularly this by issuing a designed trolley carrier containing a good number of mesoline and vita race which the retailer keep at strategic place in their big store.  The affect is that consumer purchase then first before other

PERSONAL SELLING

The promotional strategy is used by Agro-Allied companies when their products used as raw materials to other companies requires demonstration for instance the explain to Biscuit industries the degree to which their granulated corn flour should reach and be suitable for biscuit making. They also use this strategy to provide post –purchase reinforcement to avoid cognitive dissonance companies being  dissatisfied  after purchasing their input from the Agro- Allied Industries.  Arome form uses this where it will supply chicken to breeders and send sales force to check breeding space, housing and drugs given to chickens.  They also persuade, motivate and get the order.

As noted, these Agro-Allied industries (beer brewing, wine marketing industry, meat processing industry, livestock industry, biscuit industry and milling industry /employ these strategies in the distribution f their product, and since these product are a bit perishable, they must ensure early distribution and dispersonal of such product. This means that the strategies  of such product. This means that the strategies for promoting  them must be effective and sustainable.

As Dr. little (1971) rightly maintained, if the objective of advertising  (among the promotional elements) is to help sell a product, help the sales force reach hidden  buyers, improve market position on create market preference.  It means that where these are achieved, the promotion is effective but where are not achieved it is ineffective.  These is the evidence that in certain promotional strategies, advertising  acting as a partner to the personal selling can generate  sales more economical and effective than salesman himself.

Some of the promotional strategies taken by these  Agro- Allied industries varies according to the products being promoted; some of the are:

1)                Embarking on all radio and TV advertising

2)                Participating in all local and national exhibitions

3)                Buy space in at least 3 local newspaper

4)                Using prime time to get housewives.

5)                Showing the advert on local television immediately after national news

6)                Maintaining corporate citizenship in the community

7)                Maintaining after sales service where necessary .

The main follow up to these strategies taken  by Olympic maize milling Agro-Allied Industries is that they are matching them with wide distribution of their products. Or this, consumer just hear or see the advert go to any nearby shop and see the product.

Before the discovery of crude oil in Nigeria, the source of living and earning of Nigeria were agriculture.  About 80% of Nigeria were engaged in agricultural through marketing, Nigeria earned foreign exchange by exporting farm products in the natural and semi- processed form products in the natural and semi- processed  form abroad. Agricultural marketing encompasses all these activities that dried the flow of agricultural product form the producer to the ultimate consumers and industrial buyers or users at a profit thereby keeping the farmers in continuos operation and at the same time ensuring the promotional movement of these farm product.  This act of marketing Nigeria agricultural products was undertaking by marketing and commodity board (now dissolved).

These exported product were in their natural and much the same way as they left the farm through in a preserved state (Ukwu I. Ukwu 1993) since  these exported products carn less foreign exchange than it would have been if processed.  This now stimulated the federal government into  action towards the establishment of Agro- Allied Industries to do the same so as to enhance the processing to agricultural product as show below

Agricultural product  Processed form
Cassava Garri, cassavit, cassavaite
Palm product Palm oil and vegetable oil
Orange Orange sguash,, wine
Coca Beverage
Rubber Tyres, plastic products
Maize Mesovita, mesolina
Rice Vitaric
Wheat Flour and animal feeds
Meat Baton, tinned meat frozen meat

 

So as to more foreign exchange, these are fully processed and package.  This giant stride on the part of the government was not only just to earn more foreign exchange but also to produced for local, and domestic consumption by homes and industries who rley one imported processed agriculture produce for their day to day operation followed by individual consumption.

With this objective in  mind, government initiated the selling of up of River Basin Authorities in almost all  the state of the federation with the duty of producing hamessing and processing  of agricultural product both for local consumption and exportation. The government went a step further in barring the  importation of Agro-Allied products which otherwise could  have be processed in this country of which examples are processed milk, fruit drinks, maize flour, wheat  flour animal and chemical manure (fertilizer)

Conclusively, the establishment of Agro-Allied industries in the country became a reality through series of government policies and incentives like importation of Agro-Allied plant, equipment without duty tax free holidays, and subsidizing of capital equipment where necessary to be used in the Agro- Allied industries establishment.

PROFILE OF OLYMPIC MAIZE MILLING/AGRO-ALLIED INDUSTRIES LIMITED AWKA

When we talk of Agro- Allied Industries, we  refer to those industries engaged in the processing and utilization of agricultural based products as raw material   for further production.  For instance maize is processed used in the production of semolina, mesolina, biscuit and animal feed or it is processed into flour and exported.

The most identical mark of  an Agro- Allied industries is that 80% of their raw material will be obtained from Agricultural is that products while the twenty percent (20%) is made of chemical  additive products and preservative used in the further production and processing  functions.

Olympic maize milling industries, which is an Agro- Allied Industry, was established in 1988 by Chief Sir (Dr) Joe Nwankwn who is the chairman of the company. This Agro- Allied is one of the establishment  in      Nwankwu group of companies.  It was as a result of his wide experience    in business management and also business conglomerates that earned sisr Joe Nwankwu his Doctorate Degree In Business Management.

Sir Joe  in 1993 market and celebrated  his fifty (50) years in business 1943-1993).  Olympic maize milling Agro- Allied Industry is located at Awka industrial layout along  old  Enugu- Onitsha    Road Awka,  Anambra state.  The company has its administrative head quarters at Abagana also in Anambra state with the incorporation of the company under the company act of 19j4  (amended and supplemented by the company Acts of 1967 and 1976) 12 staff members were employed  of which two of them were graduates of    masters degree celebrities, five of them  were Higher National   Diploma holders

According to chief sir (Dr) Joe Nwankwu the objective of the company are to respond to the federal government’s call towards local production and self-reliance instead of depending  on foreign made or impede product. He  also  maintained that the company was established to help in boosting the economic growth of the country. Processed  Agro –Allied based material and  products for consumption and Exportation, ensure consumer satisfaction, provide employment  and maximize profit for the survival of the business.

 

The Agro- inputs  of the industry are maize, barely guinea corn, wheat and sorghum. Most of these inputs are supplied by the industry’s farm which is about one hundred hectares has a yearly output of about five hundred metric tonnes.  The output of the industry  are offal for animal feeds, flour for baking and confectionery industries, Semolina as foods, germ same as offal sorghum offal consumption.

The  promotional strategies adopted by  Olympic industries

1.       Extensively placing   of advert massages on both electronic (radio and television) and print (news paper,  magazines,  bill boards posters).

  1. Personal selling by visiting industrial users of the products, taking their orders and making sure their  other get to users customers in the right state.
  2. Sales promotion through novelties giving out of key holder with the company’s name, address, pens with calendars.  These gifts are give on every one hundred thousand naria (N1000000) purchase.
  3. Public relation through projection of the company image in the eyes of the community, telling  the community the importance of the company giving scholarship, contribution to the repairing of roads and selling of consumer product at moderate price.

PROMOTIONAL BUDGET BREAK –DOWN

Promotion Budget in percentage
Advertising 50%
Personal selling 20%
Sales promotion 20%
Public relation 10%

 

The sales manager of Olympic industry gave the rough estimate of promotional budget to the thirty   (N30,000)  annually depending on the introduction of raw products.

MANAGEMENT:

As a result of the size of the organization, it become possible for some of the management job to be merged together like that of the chairman and managing director, secretary and public relation officer

Organizational structure of Olympic maze Agro – Base at the apex of the organizational chart is he chairman and managing Director of the company who also is the chief executive  of the organization.  The company secretary has the advisory role and projection  of the organization image to the public as his major task and supply, is not   within the line of authority of the company.

Directly below the chief is the central manager, who coordinates the entire general mangers and day to day activities of the company. Below the manager are the live managers of the various departments.  The production manager has the dual role of overseeing production and giving technical and production instructions  and advice to others and managers.

From  the little conversation, the researcher had with the marketing manager who is also charge of advertising,  there is the problem of curbing other companies from initiating the product of the industry in the market. A part from the remaining raw materials which the company imports, getting foreign exchange poses another problem  to the agricultural extension segment of the company. This problem is now taken care of.

In relation to the managing  director statement, the company   has a brighter prospect in view of the future as most  of their raw materials are sourced locally and their products are among the best and again no negative report has so far been received from the numerous customer of the  company.

THE PROMOTIONAL PROBLME FACING THE OLYMPIC MAIZE INDUSTRY

In the early 90s the company has been the emergence    of competition both within the state and out side. The major competitors with in the state include jaluch Agro mill industries   Awka and union oak Agro –Allied industry Awka most of new and old competitor come with Aggressive advertising and promotional support as well as intensive distribution strategy.

Olympic maize milling Agro- Allied Industry has been faced with the problem of promotional   support, as our short study seems.  Another problem is the inadequate field contacts.  Again the promotional media are not well researched to come out with the most effective ones.

It was also noticed  that the advertisement, buyer spends time looking for Olympic products and this means not meeting distribution and demand schedule.

 

STATEMENT OF THE PROBLEM

In Nigeria today Agro- Allied Industry is attracting a lot of investors.  This is partly in response to the federal government deliberate policy of encouraging   sustain indigenous enterprenurship in the productive sectors of the Nigerian economy and as a result of the realization on  the part of the investor.  The strategic importance of agriculture and the relevance of its processed product in the economic substance of the country more especially now that the      steady unsolving of the exchange rate of naira has rendered the available Agro-Allied products exhibiting.

One would have anticipated that with current scaring exchange rate of naira and the consequent difficulty faced in the importation of foreign Agro- Allied product in the country. Market for these products would have been totally taken over by Nigeria enterprises but this has not been possible as a result of some factors.

Prominent among these factors may be the attitude of some Nigerian to promotion. The  result is that the demand for Agro- Allied products has not been adequately boosted.  Another problem seem to be orientation of the producer or manufacture to promotion. These may be observed tendency on their part to overly emphasis and pursue their profit maximization motive in isolation of the consumers satisfaction.

The net effect of all these being that the inadequately promoted product will not attract customers patronage and as such militating against the achievement of the promotional goal which often are respect purchases, company good will, increased sales and revenue and consumers loyalty.

Another problem could be that the manufacturers have not realized the importance of the various promotional in stimulating product patronage effective package or package design as a function of promotion and  inducement factor towards purchase seems also not understood by some Agro-Allied Industries and therefore disregarded.

The researcher infer as it seems that adequate promotional factors and strategies has not been fully utilized by firms in the industry and is thus bent on unmary kind the effectiveness of promotional strategies towards the achievement of most company goal using a case study of Olympic maize milling Agro- Allied Industry Awka

OBJECTIVES OF THE STUDY

          The objective of this study is   to identify the effectiveness of promotional strategies in Agro –Allied Industries. The  study shall focus on:

Finding out how effective promotions has been to the company (Olympic maize milling Agro- Alied industries in boosting sales and sales revenue).

  1. Examine whether consumer rely on promotional massage of the industries for adequate information following their purchase of the company’s products.
  2. Highlight to the management of the company the importance of promotion mix element in the promotion of their product and company’s image with a view of generating greater sales and return on investment
  3. Find out the effect of  promotion towards building of good will be customer for the  promotion towards building of good will by customer for the company
  4. Determine way of improving the promotional compaign strategies for the company as to enhance the market ability of  its products.

1.3            SIGNIFICANE OF THE STUDY

A research on this topic is important because it will help us draw a careful analysis and revaluation of the promotion strategies adopted by the Agro- Alling (Agro-Allied) Industry Awka so that effect one will be retained and ineffective ones media fixed or dropped totally.

This research work will serve as reference point and consultative material to other  organization firms wishing to gain entry into the industry on the most efficient and affective promotional tool and strategies to adopt so as to improve on their sales potent and  revenue generation.

Since the aims of any  marketing strategy is to    offer a product or service that is appropriately priced to  satisfy the four utilities ie form utility, times utility, place  utility and possession utility which will meet the important desires of the buyer of the product.  This could only be achieved through the proper understanding of the customers and their motive for buying

This a proper understanding of the effectiveness of promotional strategies in Agro-Allied products will help for better understanding and plan his message and product so as to meet the consumer ideal and on the other hand, help consumers to have a better understanding of the producer and it product.

This study is great importance as it will help the management of Olympic maize milling and other Agro- Allied establishment to lay more emphasis on these   promotional element that influences consumer most.  To this end, marketing research becomes an important tool  to help the organization find who their potential customers are and would their different needs and wants, their tastes levels (what kind of product they will be distribution strategies to adopt. Their  levels of     awareness and what promotional tools to be mix  and media to use and the scientific price fixing method.

Finally, subsequent research will find this useful when researching on similar topics.

This study covers Awka capital Territory and environment.  These are Awka town, Enugu Ukwu, Abagana, Onitsha, Agulu, and Nnewi. Consumers outside Awka town and Nnewi are taken for the purpose of ensuring that  the questionnaire administration reaches every area in Awka capital territory.

 

 

1.4            LIMITATION  OF THE STUDY

The preliminary study carried out by research was limited of financial constraint beyond her control in using transportation   to other Agro-Allied industries and Arroma foundation  limited that are located at Awka.

The time within which the research was to carry out the research job and submit her repot was not enough. There was not enough time for the work to be done, coupled with the  fact that the researcher also had some other academic work lying in wait to be completed.   This factor to hold seriously on the information got.

Also some respect calls were necessary as some times the sales people were never around and also they were around, they may regrets   you to call again, as they did not have time to attend to you.

Furthermore, the uncooperative attitude of some of the respondents hindered greatly the smooth gathering of some relevant data that could have been helpful many  occasions a respondents could refuse answering some questions passed  on to the promise on  the grounds that it is not yet time for visitor to come in no matter mission and when they intended seeing

1.6     HYPOTHESIS FORMULATION

1                   Promotional strategies do not influence the purchase or sales of  Agro-Allied products.

1b.     Promotional strategies influence the purchase of   sales of Agro- Allied product.

  1. affective of promotional strategies dried not help in building respect  purchase for the product of the Agro – Allied industry.
  2. Effective of promotion strategies help in building repeat purchase for the product of the Agro-Allied industry.

1.7            EXPLANTION OF KEY TERMS

For the purpose of this study and easy digestion of the content, the researcher made use of the following key terms:

MARKETING:     Pride and Ferrel (1989) defined marketing as consisting of individual an organizational activities that facilitate the expedites  satisfying exchange relationship  in a dynamic environment through the creation, distribution, promotion and policy of goods, services and ideas.

MARKETING COMMUNICATION:  Lie Boone and D.R. Kute (1980) defined marketing  communication as the massage that deals with buyer and seller relationship and it include words of mouth and other  forms of unsystematic communication.

PROMOTION:     According to Adirika (1992) promotion is one of the component of marketing mix used  by an organization to inform, educate and persuade the market regarding the company’s offering.

Advertising, personal selling, sales promotion and public relation are the major  variable to promotion.

ADVERTISING: Ralphs Alexander etal (1963) defined Advertising as any paid form of non- personal presentation and promotion of goods, information, ideas by an identify sponsor.

SALES PROMOTION:  This consists of all activities aimed at promoting immediate sales. It is a short- term special offer advertising promgramme directed to consumer, dealers. It is designed to achieve fast sales or consumer response.

PERSONAL SELLING:          Pride and Ferrel (1959) sees personal selling as an activity which is undertaken to inform and persuade customers to purchase products through personal or face to face communication which invariable will calumniate into an exchange situation.

PUBLIC RELATION:    The international public relation association (IRRA) defined public relation as the act science of analyzing trends predicting their consequences, counseling, organizational leader and implementing planned programmes of actions which will serve the public interest.

PUBLICTY:  Dow James etal (1995) maintained that basically publicity is a freedom.  it   includes     those promotional activities out of pocket cost. This implies the combination of different variable or element of encompassing factor example marketing and promotion in such a way as to achieve set out objectives.

 

 

HOW TO GET THE FULL PROJECT WORK

 

PLEASE, print the following instructions and information if you will like to order/buy our complete written material(s).

 

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5000) into our bank Account below, send the following information to

08139462710 or 08137701720

 

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) immediately we receive bank alert

 

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

 

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 2023350498

Bank: UBA.

 

HOW TO IDENTIFY SCAM/FRAUD

As a result of fraud in Nigeria, people don’t believe there are good online businesses in Nigeria.

 

But on this site, we have provided “table of content and chapter one” of all our project topics and materials in order to convince you that we have the complete materials.

 

Secondly, we have provided our Bank Account on this site. Our Bank Account contains all information about the owner of this website. For your own security, all payment should be made in the bank.

 

No Fraudulent company uses Bank Account as a means of payment, because Bank Account contains the overall information of the owner

 

CAUTION/WARNING

Please, DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials are to assist, direct you during your project.  Study the materials carefully and use the information in them to develop your own new copy. Copying these materials word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and we will not be held responsible for it. If you must copy word-to-word please do not order/buy.

 

That you ordered this material shows you have agreed not to copy word-to-word.

 

 

FOR MORE INFORMATION, CALL:

08139462710 or 08137701720

 

YOU CAN ALSO CALL:

08068231953, 08168759420

 

 

Visit any of our project websites below:

www.easyprojectmaterials.com

www.easyprojectmaterials.com.ng

www.easyprojectmaterial.net

www.easyprojectmaterial.net.ng

www.easyprojectsolutions.com

www.worldofnolimit.com

www.worldofnolimit.com

www.nairaproject.com.ng

www.nairaprojects.com.ng

www.nairaproject.net

www.nairaprojects.net

www.uniproject.com.ng

www.uniprojects.com.ng

 

 

 

 

 

 

 

 

Tags:

7 years ago 0 Comments Short URL

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)


ABSTRACT

 

The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.

Data was collected from seven zones such as New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui  New Layout, Ogbete (Camp) and Agabni Road.

Bourley was used to determine the sample size.

Also, chi-square was used to analyze the hypothesis and know also when to accept or reject the null and alternative hypothesis.

TABLE OF CONTENTS

 

CHAPTER ONE

1.0           Introduction

1.1    Background of the study

1.2           Statement of the problems

1.3           Objective of the study

1.4           Scope of the study

1.5           Limitation of the study

1.6           Research hypothesis

1.7           Significance of the study

 

CHAPTER TWO

2.0           Literature review

2.1    consumer behaviour

2.2           Marketing application of consumer behaviour theory

2.3           How to measure attitude

2.4           Concept of public utilities

References

 

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.0           Introduction

3.1    Research methodology

3.2    Instrument of data collection

3.3    Area of coverage

3.4    Population of the study

3.5    Sample size determination/procedure

3.6           Validity of instrument instruments

 

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS

4.0    Data presentation and analysis

4.1    Data presentation result summary and findings

4.2    Testing of hypothesis

 

CHAPTER FIVE

5.0    Summaries of finding, recommendation s and conclusion

5.1           Summary of finding

5.2           Recommendations

5.3           Conclusion

Reference

Bibliography

 

 

CHAPTER ONE

 

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

This research work is aimed at determine attitude of consumers towards public utilities.

The power holding company (formally called NEPA) was established by Decree No 24 of 1st April 1972 with the amalgamation of Electricity corporation of Nigeria (ECN) and Niger Dan Authority (NDA).  Power Holding Company formerly called NEPA was empowered to maintain an efficient coordinated and economic system of Electricity supply to all the Nooks and Crannies of the nation.  Major power stations namely Yola, Delta and Afam thermal power station of Kanji power station serving more than two million customers nationwide.  They propelled the nations technological and industrial growth, Power Holding Company formerly called NEPA has become the fastest and biggest growing electricity industry in Africa and in deed the developing world with impending condition like he ever-rising consumers debts vandalization of NEPA installation, high cost of maintenance inadequate gas supply, low water level at the hydro power station, high cost of foreign exchange and the abysmally low tariff regime.

Power Holding Company formerly called NEPA has always striven to meet its distribution and marketing of stable electricity to its numerous residential commercial and industrial customer against all odds.  Inspite of some of its familiar operational shortcomings, PHC has made gaint – strides in the production and marketing of Electricity to the nation and beyond.  A principal beneficiary of PHC. Extended electricity programme is the Republic of Niger under agreement with NIGELEC (Niger Electric Company) that country’s electricity monopoly.

Similarly, in Sept 1996 an undertaking was signed between PHC and commercial Electrique Du Benin(CEB) which is responsible for the production transportation of electric energy in the Republic of Benin and Togo.  Nigeria Government Policy on the development of public corporation was clearly defined in the year 1970/1974 Second National Development Plan document as follows:

“Statutory corporation and state owned company have become an important tools to public entertainment in the development process.  Their primary aim is to stimulate and accelerate national scarcity and structural defects in private business organization.  There are also basic consideration arising from the dangers of leaving vital sectors of the national economy to the wimps and caprice of the private sector often with the direct and remote control of foreign large scale industrial companies.  Public corporation are therefore crucial in Nigerians quest true National economic independence and self reliance.  The Power Holding Company formerly called NEPA being one of the statutory corporations is a household name.

Presently, the corporation is gradually bringing a lot of re-thinking into the minds of Nigerian entrepreneur both private and public from making them to actually appreciate the modern market concepts, a management

orientation which hold the key task of the organization to deliver the desired satisfactory service more effectively and efficiently.

Meanwhile, one of the implication of the concepts is that the consumers in any market segment will favour the offer of the organization who come close to satisfying the consumer’s particular needs and wants.  Therefore, it is necessary for an organization to seek to understand customers preference, habits behaviour and criticism and to do this, the organization has to research into those things that attract consumers interest and influence their behaviour.

Moreover, setting up an organization for the purpose mentioned before, an organization should better hold it responsible that survival of the organization depends much on the attitude of consumers towards the organization and its product or services.

However the main priority of the management of Power Holding Company formerly called NEPA at Enugu metropolis is to identify influences on the attitude of consumers towards the organization the knowledge of variables, the consumers opinions, feelings and ideas about their services will help management of the marketing mix in other to achieve their objective. Also, it will enhance growth, expansion and to ensure greater rate of returns in public utilities.  PHC. As a monopolist service industry recognize the important variable and even exploring other means of providing better services.  Discussions on PHC features regularly on the pages of the periodical and dallies as well, as on the Radio and Television Programme.  The frequency at which the newspaper and margarines publish materials on PHC tends to portrary the importance of electricity industry economic development.

Finally, this research work is a conscious effort towards X- raying the overall customers attitude in relations to productivities and efficient power supply of electricity often referred to as heart beat of the nation.

 

1.2           STATEMENT OF PROBLEM

This study is intended to find out the attitude of consumers towards

Public utilities.  The growth and survival of an organization such as NEPA is paramount.  This positive growth achievement of organizational goal is anchored on the effective performance of the organization.

The problem is to determine the people’s response to price of public utilities positively or negatively. They respond negatively when PHC give much bills to consumers, which they did not expect.

Determine consumers view about Power Holding Company formerly called NEPA and also determine the extent to which public demand PHC services.

         

1.3           OBJECTIVES OF THE STUDY

The persistent public out cry over the authority’s erratic power supply juxtaposed with the numerous excuse offered by the Authority, some of which tends to expose the consumers to blame for the cause of the matter while the consumer accuses PHC of inadequate service and the Authority also make counter accusation on the consumers for what it describes as their non co-operative attitude.

It is in the face of this controversy that the researcher embarked on this project with the following.

1.   To determine the ideas, attitude and consumers view about PHC at                Enugu metropolis.

  1. To determine the extend to which service of PHC is demanded compared to other public utilities
  2. To find out the impression consumer have about the price of organization service on relations to its quality.
  3. To analyse ways of wining consumers favourable attitude and there improve the share among other service.

 

 

 

 

1.4           SCOPE OF THE STUDY

This study is limited to finding out how consumers rate or regards services rendered by public corporation with special reference to Power Holding Company formerly called NEPA Enugu office.

 

1.5           LIMITATION OF THE STUDY

During the course of writing the project topic the research encountered some problem associated with finance, time and data collections.

FINANCE:    Finance is the background of every plan going by the present economic hardship facing the entire country, I have limited finance which will not also found it difficult to purchase much of my requirement so I could only carry out the research works much, my purpose could carry me.

 

TIME:       One of the greatest shortcoming was time factor for the mere fact that I am a student taking recognizance of the academic region facing me as a final year student and it is incumbent on me to attend classroom lectures carryout assignment, writing of term papers.  Therefore I could not find it convient in completing such until this task, particularly in the area of field survey, which involves going out in Enugu metropolis.  Data collection.

DATA COLLECTION:                Collection of information of a several from actual users may not be willing to give reasons, why they use it, where as some will not want to disclose their income level of relevant information about the information themselves in cost case, the deflect appointment.

 

1.6           RESEARCH HYPOTHESIS

Hypothesis according to Webster means “A presentation put forward

a basis for reasoning a sub-position formulated from proved data and presented as a temporary explanation of occurrence as science in order to establish a basis for future use.

Ho:   Power Holding Company formerly called NEPA, service, price and     quality are not acceptable to consumer.

H1:  Power Holding Company formerly called NEPA, service, price and quality are acceptable to consumer.

Ho:   Consumer attitude towards the service of Power Holding Company formerly called NEPA are not favourable.

H1:   Consumer attitude towards the service of Power Holding Company formerly called NEPA are favourable.

1.7           SIGNIFICANCE OF THE STUDY

It will also be seen as a reference point for students who might be carrying out research  on similar or related topic.  It will also help the government to assess the services ability of Power Holding Company formerly called NEPA and know whether to constitute similar or parallel organization.  It will help the Power Holding Company Management to identify areas that they are lacking and effective ways of increasing performance for customer satisfaction.

 

 

 

 

 

 

 

HOW TO GET THE FULL PROJECT WORK

 

PLEASE, print the following instructions and information if you will like to order/buy our complete written material(s).

 

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5000) into our bank Account below, send the following information to

08139462710 or 08137701720

 

(1)    Your project topics

(2)     Email Address

(3)     Payment Name

(4)    Teller Number

We will send your material(s) immediately we receive bank alert

 

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.

 

OR

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 2023350498

Bank: UBA.

 

HOW TO IDENTIFY SCAM/FRAUD

As a result of fraud in Nigeria, people don’t believe there are good online businesses in Nigeria.

 

But on this site, we have provided “table of content and chapter one” of all our project topics and materials in order to convince you that we have the complete materials.

 

Secondly, we have provided our Bank Account on this site. Our Bank Account contains all information about the owner of this website. For your own security, all payment should be made in the bank.

 

No Fraudulent company uses Bank Account as a means of payment, because Bank Account contains the overall information of the owner

 

CAUTION/WARNING

Please, DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials are to assist, direct you during your project.  Study the materials carefully and use the information in them to develop your own new copy. Copying these materials word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and we will not be held responsible for it. If you must copy word-to-word please do not order/buy.

 

That you ordered this material shows you have agreed not to copy word-to-word.

 

 

FOR MORE INFORMATION, CALL:

08139462710 or 08137701720

 

YOU CAN ALSO CALL:

08068231953, 08168759420

 

 

Visit any of our project websites below:

www.easyprojectmaterials.com

www.easyprojectmaterials.com.ng

www.easyprojectmaterial.net

www.easyprojectmaterial.net.ng

www.easyprojectsolutions.com

www.worldofnolimit.com

www.worldofnolimit.com

www.nairaproject.com.ng

www.nairaprojects.com.ng

www.nairaproject.net

www.nairaprojects.net

www.uniproject.com.ng

www.uniprojects.com.ng

 

 

 

 

 

 

 

 


 

 

 

Tags:

7 years ago 0 Comments Short URL