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{"id":25633,"date":"2022-10-24T14:19:39","date_gmt":"2022-10-24T14:19:39","guid":{"rendered":"https:\/\/graduateprojects.com.ng\/?p=25633"},"modified":"2022-10-24T14:19:39","modified_gmt":"2022-10-24T14:19:39","slug":"the-effects-of-information-technology-on-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-1996-2005","status":"publish","type":"post","link":"https:\/\/easyprojectmaterials.com\/the-effects-of-information-technology-on-the-marketing-of-consumer-goods-a-case-study-of-cadbury-nigeria-plc-1996-2005\/","title":{"rendered":"THE EFFECTS OF INFORMATION TECHNOLOGY ON THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF CADBURY NIGERIA PLC (1996- 2005)"},"content":{"rendered":"\n

<\/a>ATTENTION<\/strong><\/a><\/p>\n\n\n\n

BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!<\/strong><\/p>\n\n\n\n

INFORMATION:<\/strong><\/p>\n\n\n\n

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420<\/strong><\/p>\n\n\n\n

WHATSAPP US ON  08137701720<\/strong><\/p>\n\n\n\n

THE EFFECTS OF INFORMATION TECHNOLOGY ON THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF CADBURY NIGERIA PLC (1996- 2005)<\/strong><\/p>\n\n\n\n

ABSTRACT<\/p>\n\n\n\n

Information technology is generally believed to be the only tool that has brought<\/p>\n\n\n\n

the world together as a global neighborhood. It is an unprecedented revolutionary<\/p>\n\n\n\n

tool that can not be jettisoned or ignored by any forward looking manager of<\/p>\n\n\n\n

resources, whose objective is to succeed and have an edge over competitors. It is<\/p>\n\n\n\n

in the light of this that this study attempts to examine some of the attendant effects<\/p>\n\n\n\n

of information technology on the marketing of consumer goods.<\/p>\n\n\n\n

Data for the study was generated mainly from reliable secondary sources and the<\/p>\n\n\n\n

study makes use of both descriptive and analytical tools in analyzing the data<\/p>\n\n\n\n

collected. The descriptive tool consists of the use of tables and ratios, while the<\/p>\n\n\n\n

analytical tool consists of the use of Ordinary Least Square (OLS) regression. The<\/p>\n\n\n\n

findings of the study reveal that there is linear relationship between Information<\/p>\n\n\n\n

Technology and Turnover and that they are positively related. The magnitude of<\/p>\n\n\n\n

their relationship is also very high. Thus, growth in information technology has<\/p>\n\n\n\n

meaningful impact on growth in sales.<\/p>\n\n\n\n

TABLE OF CONTENT<\/p>\n\n\n\n

Title page- \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 i<\/p>\n\n\n\n

Approval page \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -ii<\/p>\n\n\n\n

Dedication \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -iii<\/p>\n\n\n\n

Acknowledgement \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -iv<\/p>\n\n\n\n

Abstract \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -v<\/p>\n\n\n\n

Table of content \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -vi<\/p>\n\n\n\n

CHAPTER ONE<\/p>\n\n\n\n

INTRODUCTION \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -1<\/p>\n\n\n\n

1.0 Background of the study \u2013 \u2013 \u2013 \u2013 -1<\/p>\n\n\n\n

1.1 Statement of the problem \u2013 \u2013 \u2013 \u2013 -5<\/p>\n\n\n\n

1.2 Purpose of the study \u2013 \u2013 \u2013 \u2013 \u2013 -6<\/p>\n\n\n\n

1.3 Significance of the study \u2013 \u2013 \u2013 \u2013 -8<\/p>\n\n\n\n

1.4 Research questions \u2013 \u2013 \u2013 \u2013 \u2013 -9<\/p>\n\n\n\n

1.5 Scope of the study \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -10<\/p>\n\n\n\n

CHAPTER TWO<\/p>\n\n\n\n

LITERATURE REVIEW \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -11<\/p>\n\n\n\n

CHAPTER THREE<\/p>\n\n\n\n

Research methodology \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -39<\/p>\n\n\n\n

Design of study \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -40<\/p>\n\n\n\n

CHAPTER FOUR<\/p>\n\n\n\n

Presentation, analysis and interpretation of data \u2013 -48<\/p>\n\n\n\n

CHAPTER FIVE<\/p>\n\n\n\n

Summary of findings \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -60<\/p>\n\n\n\n

Conclusion \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -61<\/p>\n\n\n\n

Recommendations \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -62<\/p>\n\n\n\n

Suggestions for further research \u2013 \u2013 \u2013 \u2013 -64<\/p>\n\n\n\n

References \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -65<\/p>\n\n\n\n

Appendix I \u2013 \u2013 \u2013 \u2013 \u2014 \u2013 \u2013 \u2013 -68<\/p>\n\n\n\n

Questionnaire. \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -69<\/p>\n\n\n\n

HOW TO RECEIVE PROJECT MATERIAL(S)<\/strong><\/p>\n\n\n\n

After paying the appropriate amount (#5,000) into our bank Account below, send the following information to<\/strong><\/p>\n\n\n\n

08068231953 or 08168759420<\/strong><\/p>\n\n\n\n

(1)    Your project topics<\/p>\n\n\n\n

(2)     Email Address<\/p>\n\n\n\n

(3)     Payment Name<\/p>\n\n\n\n

(4)    Teller Number<\/p>\n\n\n\n

We will send your material(s) after we receive bank alert<\/p>\n\n\n\n

BANK ACCOUNTS<\/strong><\/p>\n\n\n\n

Account Name: AMUTAH DANIEL CHUKWUDI<\/p>\n\n\n\n

Account Number: 0046579864<\/p>\n\n\n\n

Bank: GTBank.<\/p>\n\n\n\n

OR<\/p>\n\n\n\n

Account Name: AMUTAH DANIEL CHUKWUDI<\/p>\n\n\n\n

Account Number: 3139283609<\/p>\n\n\n\n

Bank: FIRST BANK<\/p>\n\n\n\n

FOR MORE INFORMATION, CALL:<\/strong><\/p>\n\n\n\n

08068231953 or 08168759420<\/strong><\/p>\n\n\n\n

AFFILIATE LINKS:<\/a><\/p>\n\n\n\n

myeasyproject.com.ng<\/a><\/p>\n\n\n\n

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easyprojectmaterial.net.ng<\/a><\/p>\n\n\n\n

projectmaterials.com.ng<\/a><\/p>\n\n\n\n

googleprojectsng.blogspot.com<\/a><\/p>\n\n\n\n

myprojectsng.blogspot.com.ng<\/a><\/p>\n\n\n\n

\nhttps:\/\/projectmaterialsng.blogspot.com.ng\/\n<\/div><\/figure>\n\n\n\n
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\nhttps:\/\/easzprojectmaterial.blogspot.com.ng\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

ATTENTION BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-25633","post","type-post","status-publish","format-standard","hentry","category-administration"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"author_info":{"display_name":"admin","author_link":"https:\/\/easyprojectmaterials.com\/author\/admin\/"},"category_info":"ADMINISTRATION<\/a>","tag_info":"ADMINISTRATION","comment_count":"0","_links":{"self":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/25633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/comments?post=25633"}],"version-history":[{"count":1,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/25633\/revisions"}],"predecessor-version":[{"id":25636,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/25633\/revisions\/25636"}],"wp:attachment":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/media?parent=25633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/categories?post=25633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/tags?post=25633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}