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{"id":27224,"date":"2022-10-31T13:02:13","date_gmt":"2022-10-31T13:02:13","guid":{"rendered":"https:\/\/graduateprojects.com.ng\/?p=27224"},"modified":"2022-10-31T13:02:13","modified_gmt":"2022-10-31T13:02:13","slug":"the-marketing-practices-of-successful-banks-in-nigeria-a-study-of-selected-banks-in-kaduna","status":"publish","type":"post","link":"https:\/\/easyprojectmaterials.com\/the-marketing-practices-of-successful-banks-in-nigeria-a-study-of-selected-banks-in-kaduna\/","title":{"rendered":"THE MARKETING PRACTICES OF SUCCESSFUL BANKS IN NIGERIA: A STUDY OF SELECTED BANKS IN KADUNA"},"content":{"rendered":"\n

<\/a>ATTENTION<\/strong><\/a><\/p>\n\n\n\n

BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!<\/strong><\/p>\n\n\n\n

INFORMATION:<\/strong><\/p>\n\n\n\n

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420<\/strong><\/p>\n\n\n\n

WHATSAPP US ON  08137701720<\/strong><\/p>\n\n\n\n

THE MARKETING PRACTICES OF SUCCESSFUL BANKS IN NIGERIA: A STUDY OF SELECTED BANKS IN KADUNA<\/strong><\/p>\n\n\n\n

ABSTRACT<\/p>\n\n\n\n

The study was carried out to investigate the marketing practices of successful banks in nigeria\u201f a study of selected banks  in Kaduna state Nigeria. To achieve the purpose of the study four research questions were raised to answer the problem of the study, while four null hypotheses were formulated and tested at 0.05 level of significance respectively. Survey design was adopted for the study. The population was fourteen thousand nine hundred<\/p>\n\n\n\n

(14,900) bank customers in twenty two (22) commercial banks in Kaduna state, out of which seven hundred and forty five (745) were sampled. Random sampling technique was used for selecting the sample size. Questionnaire was used to obtain information from the respondents. Data were analysed using chi-square for answering the four research questions and null hypotheses. The results of the study showed among others that advertisement by<\/p>\n\n\n\n

banks significantly contributed to their satisfaction. The study concluded that marketing activities such as advertisement, personal selling, mobile banking and e-banking significantly influence customer satisfaction in the banking industry in Kaduna State. One of the recommendations is that banks should always ensure that there is adequate mobile service in the banking industry for continuous customer satisfaction. In view of the<\/p>\n\n\n\n

limitation of the study, it was suggested that further study could be carried out to cover a<\/p>\n\n\n\n

cross section of customers in Nigeria.<\/p>\n\n\n\n

TABLE OF CONTENT<\/p>\n\n\n\n

Title page- \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 i<\/p>\n\n\n\n

Approval page \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -ii<\/p>\n\n\n\n

Dedication \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -iii<\/p>\n\n\n\n

Acknowledgement \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -iv<\/p>\n\n\n\n

Abstract \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -v<\/p>\n\n\n\n

Table of content \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -vi<\/p>\n\n\n\n

CHAPTER ONE<\/p>\n\n\n\n

INTRODUCTION \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -1<\/p>\n\n\n\n

1.0 Background of the study \u2013 \u2013 \u2013 \u2013 -1<\/p>\n\n\n\n

1.1 Statement of the problem \u2013 \u2013 \u2013 \u2013 -5<\/p>\n\n\n\n

1.2 Purpose of the study \u2013 \u2013 \u2013 \u2013 \u2013 -6<\/p>\n\n\n\n

1.3 Significance of the study \u2013 \u2013 \u2013 \u2013 -8<\/p>\n\n\n\n

1.4 Research questions \u2013 \u2013 \u2013 \u2013 \u2013 -9<\/p>\n\n\n\n

1.5 Scope of the study \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -10<\/p>\n\n\n\n

CHAPTER TWO<\/p>\n\n\n\n

LITERATURE REVIEW \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -11<\/p>\n\n\n\n

CHAPTER THREE<\/p>\n\n\n\n

Research methodology \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -39<\/p>\n\n\n\n

Design of study \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -40<\/p>\n\n\n\n

CHAPTER FOUR<\/p>\n\n\n\n

Presentation, analysis and interpretation of data \u2013 -48<\/p>\n\n\n\n

CHAPTER FIVE<\/p>\n\n\n\n

Summary of findings \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -60<\/p>\n\n\n\n

Conclusion \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -61<\/p>\n\n\n\n

Recommendations \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -62<\/p>\n\n\n\n

Suggestions for further research \u2013 \u2013 \u2013 \u2013 -64<\/p>\n\n\n\n

References \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -65<\/p>\n\n\n\n

Appendix I \u2013 \u2013 \u2013 \u2013 \u2014 \u2013 \u2013 \u2013 -68<\/p>\n\n\n\n

Questionnaire. \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 \u2013 -69<\/p>\n\n\n\n

HOW TO RECEIVE PROJECT MATERIAL(S)<\/strong><\/a><\/p>\n\n\n\n

After paying the appropriate amount (#5,000) into our bank Account below, send the following information to<\/strong><\/p>\n\n\n\n

08068231953 or 08168759420<\/strong><\/p>\n\n\n\n

(1)    Your project topics<\/p>\n\n\n\n

(2)     Email Address<\/p>\n\n\n\n

(3)     Payment Name<\/p>\n\n\n\n

(4)    Teller Number<\/p>\n\n\n\n

We will send your material(s) after we receive bank alert<\/p>\n\n\n\n

BANK ACCOUNTS<\/strong><\/p>\n\n\n\n

Account Name: AMUTAH DANIEL CHUKWUDI<\/p>\n\n\n\n

Account Number: 0046579864<\/p>\n\n\n\n

Bank: GTBank.<\/p>\n\n\n\n

OR<\/p>\n\n\n\n

Account Name: AMUTAH DANIEL CHUKWUDI<\/p>\n\n\n\n

Account Number: 3139283609<\/p>\n\n\n\n

Bank: FIRST BANK<\/p>\n\n\n\n

FOR MORE INFORMATION, CALL:<\/strong><\/p>\n\n\n\n

08068231953 or 08168759420<\/strong><\/p>\n\n\n\n

AFFILIATE LINKS:<\/a><\/p>\n\n\n\n

myeasyproject.com.ng<\/a><\/p>\n\n\n\n

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easyprojectmaterial.net.ng<\/a><\/p>\n\n\n\n

projectmaterials.com.ng<\/a><\/p>\n\n\n\n

googleprojectsng.blogspot.com<\/a><\/p>\n\n\n\n

myprojectsng.blogspot.com.ng<\/a><\/p>\n\n\n\n

\nhttps:\/\/projectmaterialsng.blogspot.com.ng\/\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/foreasyprojectmaterials.blogspot.com.ng\/\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/mypostumes.blogspot.com.ng\/\n<\/div><\/figure>\n\n\n\n
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\nhttps:\/\/easzprojectmaterial.blogspot.com.ng\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

ATTENTION BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-27224","post","type-post","status-publish","format-standard","hentry","category-administration"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"author_info":{"display_name":"admin","author_link":"https:\/\/easyprojectmaterials.com\/author\/admin\/"},"category_info":"ADMINISTRATION<\/a>","tag_info":"ADMINISTRATION","comment_count":"0","_links":{"self":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/27224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/comments?post=27224"}],"version-history":[{"count":1,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/27224\/revisions"}],"predecessor-version":[{"id":27226,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/posts\/27224\/revisions\/27226"}],"wp:attachment":[{"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/media?parent=27224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/categories?post=27224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyprojectmaterials.com\/wp-json\/wp\/v2\/tags?post=27224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}